Electronic Arts Inc. (EA) is a leading American video game company headquartered in Redwood City, California. Founded in 1982 by Trip Hawkins, EA has evolved into one of the most influential and recognizable names in the gaming industry. Known for developing and publishing iconic franchises, EA has built a reputation for delivering both critically acclaimed titles and popular sports simulations.
Historical Milestones
1. Founding and Early Years (1982–1990s)
Trip Hawkins, a former Apple employee, founded EA with the vision of treating game developers as artists and games as works of art. Early hits like M.U.L.E. and The Bard’s Tale helped establish EA as a pioneering force in the industry. The company was instrumental in popularizing third-party publishing, enabling independent developers to reach larger audiences.
2. Rise of Iconic Franchises (1990s–2000s)
EA gained massive popularity with sports games under the EA Sports label, including Madden NFL, FIFA, and NBA Live. The acquisition of Maxis in 1997 led to the creation of The Sims series, one of the best-selling franchises in gaming history. Battlefield, launched under the EA DICE banner, cemented EA’s reputation in the first-person shooter genre. EA also expanded into racing games with the Need for Speed series, which remains a fan favorite.
3. Expansion and Acquisitions (2000s–2010s)
EA acquired BioWare and Pandemic Studios in 2007, bringing critically acclaimed RPG franchises like Mass Effect and Dragon Age under its umbrella. The company embraced online gaming with the launch of EA Play (formerly Origin), a digital distribution platform for PC games. Notable acquisitions included PopCap Games (Plants vs. Zombies) and Respawn Entertainment (Apex Legends and Titanfall).
4. Controversies and Criticism
EA has faced significant criticism for its microtransaction practices, particularly in games like Star Wars Battlefront II. The company’s heavy reliance on annualized sports games and perceived lack of innovation have drawn mixed reactions. Despite controversies, EA has maintained a loyal player base and continues to generate billions in revenue.
5. Recent Years and Ongoing Success (2020s)
EA’s focus has shifted toward live-service games, mobile gaming, and cloud-based platforms. Hits like FIFA Ultimate Team, Apex Legends, and continued Sims expansions demonstrate EA’s ability to adapt to market trends. The company’s commitment to diversity and inclusion has led to broader representation in its games, such as gender customization in The Sims 4.
Key Achievements
Leading Sports Simulation Publisher
EA Sports franchises like FIFA, Madden NFL, and NHL dominate the sports gaming genre, generating substantial revenue through both game sales and microtransactions.
Innovation in Life Simulation
The success of The Sims series has redefined the life simulation genre, offering unparalleled creative freedom and a massive modding community.
Global Reach
EA games are available in nearly every corner of the globe, making it one of the most recognized gaming brands.
Emphasis on Technology
EA has invested in proprietary engines like Frostbite, enhancing the visual fidelity and performance of its games.
Criticisms and Challenges
Microtransactions and Loot Boxes
EA has faced scrutiny for its monetization strategies, often criticized as predatory or pay-to-win.
Reputation for Cutting Content
Players often express frustration over perceived “incomplete” games at launch, relying on paid DLC to fill gaps.
Competition in the Gaming Market
EA faces stiff competition from companies like Activision Blizzard, Ubisoft, and Epic Games.
Future Outlook
EA is poised to remain a major player in the industry by focusing on live-service games, mobile gaming, and new technology like cloud gaming. With upcoming titles and renewed efforts toward player satisfaction, the company aims to balance innovation with profitability.
Conclusion
Electronic Arts has had a transformative impact on the gaming industry, from its early days as a champion of game developers to its current role as a global publishing powerhouse. While its practices have sparked debates, there’s no denying EA’s influence in shaping the gaming landscape.
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Books
All Fours: A Novel
All Fours: A Novel by Miranda July has been celebrated as a daring, hilarious, and deeply human exploration of a midlife awakening. Critics praise the novel for its unflinching portrayal of desire, creativity, and the reinvention of a woman’s life at 45, blending humor with profound vulnerability. With her signature wit and curiosity about human intimacy, July crafts a bold narrative about a semi-famous artist who impulsively embarks on an unconventional journey of self-discovery.
Described as “riveting” by Vogue and “possessive” by The Cut, the book captures the raw complexities of marriage, sexuality, and aging. Critics highlight its balance of absurdity and emotional depth, calling it funny, sexy, and irreverent (PureWow). The Washington Post likens it to a modern “Portnoy’s Complaint” for its fearless dive into perimenopausal experiences, while The New York Times lauds it as a cultural touchstone for discussions on freedom and desire.
Through its unapologetically intimate and boundary-pushing storytelling, All Fours has resonated widely, earning a place as a must-read for its transformative take on middle-aged womanhood.
The Achilles Trap
The Achilles Trap: Saddam Hussein, the C.I.A., and the Origins of America’s Invasion of Iraq by Steve Coll has been widely praised for its meticulous research, engaging narrative, and incisive analysis. Critics highlight it as an authoritative account of the fraught and complex relationship between the U.S. and Saddam Hussein, offering new insights into the political miscalculations and intelligence failures that culminated in the 2003 Iraq War.
Drawing from previously unpublished sources and Saddam’s own recordings, Coll reveals the dictator’s paranoia and strategic missteps, as well as the U.S.’s flawed assumptions and overconfidence. The book critiques the hubris and misjudgments on both sides that fueled a devastating conflict, reshaping the global political order. Hailed by The New York Times as “excellent” for its nuanced portrayal of Saddam’s psyche and geopolitical dynamics, and described by The Washington Post as a “triumph,” this work is celebrated as a definitive, compelling exploration of one of modern history’s most consequential and tragic events.
Huckleberry Fin
Love Does
Love Does by Bob Goff is an uplifting, whimsical collection of personal anecdotes that encourages readers to embrace a life of active love and purpose. Critics praise Goff’s conversational and humorous storytelling, which transforms profound spiritual lessons into relatable, actionable insights. Central to the book is the idea that love is not a passive feeling but an intentional, bold act – manifesting through extraordinary adventures, simple acts of kindness, and whimsical pursuits.
Key themes include:
- Living fully: Goff’s stories – like spontaneous road trips or sharing ice cream with world leaders – illustrate how embracing life’s opportunities can lead to unexpected joy and connection.
- Faith in action: Rather than focusing on rigid religious practices, Goff emphasizes showing God’s love through action, particularly in serving others.
- Ordinary people, extraordinary impact: The book champions the idea that anyone can create profound change by choosing love and engagement over hesitation.
Critics often note the book’s accessibility and charm but suggest its lighthearted tone may oversimplify complex topics for some readers. Nonetheless, “Love Does” consistently inspires readers to step out of their comfort zones and actively participate in spreading love and grace.
Rebel of the Sands
Rebel of the Sands by Alwyn Hamilton is a critically acclaimed fantasy novel blending Middle Eastern folklore with Wild West elements. It follows Amani Al’Hiza, a determined, resourceful girl burdened by poverty, orphanhood, and societal constraints in the harsh desert nation of Miraji. Amani’s exceptional skills as a sharpshooter seem her only ticket out of Dustwalk, a dead-end town where her options are grim.
Her chance for escape comes with Jin, a mysterious and charming foreigner. Together, they embark on a journey across a desert teeming with mythical creatures and magic, where Amani discovers truths about her own identity and the world around her. Critics praise the novel for its rich, imaginative world-building, fast-paced action, and a protagonist who embodies resilience and rebellion. Amani’s transformation—from a dreamer longing for freedom to a fierce participant in a larger revolutionary cause—is central to the story’s themes of empowerment and self-discovery.
The Immortal Rules
The Immortal Rules by Julie Kagawa, the first book in the Blood of Eden series, has generally received praise for its dark, gritty take on the vampire dystopian genre. Critics highlight the following key aspects:
- Strong Protagonist: The story follows Allison Sekemoto, a street-smart, defiant human-turned-vampire navigating a dangerous world. Critics commend her layered character development and moral struggles, which add depth to the narrative.
- Unique World-Building: Kagawa creates a post-apocalyptic setting where humans live under vampire rule, offering a fresh twist on vampire lore. Critics note the immersive, vividly described world as a standout feature.
- Action-Packed Plot: The book combines fast-paced action with moments of introspection. Critics appreciate its balance of thrilling sequences and thought-provoking themes, such as identity, survival, and humanity.
- Themes and Tone: The dark, dystopian tone, combined with ethical dilemmas and an exploration of power dynamics, has been praised for adding weight to the story.
However, some critics mention that certain tropes, such as a romantic subplot, can feel predictable, and the pacing occasionally drags. Despite these minor criticisms, The Immortal Rules is widely regarded as an engaging and thought-provoking addition to vampire literature.
Fairest
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End of Watch
Stephen King’s End of Watch, the final installment in the Bill Hodges trilogy, delivers a chilling blend of detective fiction and supernatural horror. Critics have praised the novel for its intense suspense and seamless fusion of genres. The story centers on Brady Hartsfield, the notorious “Mercedes Killer,” who, despite being in a vegetative state for years, has developed sinister psychic powers. From his hospital bed, he manipulates others into committing suicide, setting off a deadly chain of events.
Retired detective Bill Hodges and his partner, Holly Gibney, return to confront this unprecedented threat. As the stakes escalate, they must race against time to stop Hartsfield’s revenge, which threatens not only their lives but also the entire city.
Critics commend King for delivering a satisfying and nerve-wracking conclusion to the trilogy, highlighting his mastery of psychological tension and character development. End of Watch has been described as a gripping exploration of vulnerability, resilience, and the enduring battle between good and evil.
Last Piano
“The Fortunes is the kind of book that raises far more questions than it resolves. Not only does it present a vast swathe of often-ignored history, in deftly fictionalized form, it’s an empathetic book, not just to its protagonists but to its secondary and tertiary characters and even, often, to its villains. It questions motivations, feelings, intentions, rarely certain despite the author’s fictional imperative. Sometimes I found myself wondering”—Huffington Post
The Wonder Years
Christopher’s previous life is not explored at all. Any of the memories of his wife or anything else are ever so brief. Even when he finds the night sky completely different from earth, he just concludes that he must be on a planet somewhere else in the galaxy – and moves on. And in order to find a way home, he needs to save the people against an undescribed enemy in an unmotivated constant war.
Movies
Transformers: Age of Extinction
Terminator: Genisys
NEW MISSION, NEW THREAT, NEW FATE. An explosive new chapter of the blockbuster Terminator franchise. In the war of man against machine, Kyle Reese is sent back to 1984 by resistance leader John Connor to protect his young mother, Sarah Connor. However, this time unexpected events have altered the past and threaten the future for all mankind.
Spectre
Finding Dory
Revenant
Glass and Hawk are walking through a river with other men from their hunting party as they stalk elk. They are camped by a river in rural Missouri with other fur-trappers. They are led by their captain, Andrew Henry (Domhnall Gleeson). A naked missing man from their party walks into the settlement and collapses forward with an arrow in his back.
Mad Max: Fury Road /Fury Road Black & Chrome
Deadpool
The opening scene shows Wade Wilson, the superhero Deadpool (Ryan Reynolds) in a cab, bored in the backseat. He slides up front to chat with the cabbie, Dopinder (Karan Soni). Deadpool asks Dopinder about a picture of a girl he has in his car, and Dopinder says she was his girlfriend until he lost her to his cousin. Dopinder then takes Deadpool to the middle of a bridge, and Deadpool stiffs the man for cab fare.
Warcraft
When the world of the Orcs Draenor is being destroyed by the evil fel magic that uses life-force, the powerful warlock Gul’dan creates a portal to the world of Azeroth and forms the Horde with members of the Orc clans. He also captures many prisoners to keep the portal. The king of Azeroth Llane Wrynn and his brother-in-law Anduin Lothar are informed by the apprentice of magician Khadgar that he has found fel magic in dead bodies and the king decides to summon the Guardian of Tirisfal Medivh to protect his kingdom. Lothar and Khadgar head Kharazhan to meet Medivh and a shadow points a book to Khadgar and he takes it and hides.
The Legend of Tarzan
It has been years since the man once known as Tarzan (Alexander Skarsgård) left the jungles of Africa behind for a gentrified life as John Clayton III, Lord Greystoke, with his beloved wife, Jane (Margot Robbie) at his side. Now, he has been invited back to the Congo to serve as a trade emissary of Parliament, unaware that he is a pawn in a deadly convergence of greed and revenge, masterminded by the Belgian, Captain Leon Rom (Christoph Waltz). But those behind the murderous plot have no idea what they are about to unleash.
Batman v Superman: Dawn of Justice
“Batman v Superman: Dawn of Justice (Ultimate Edition)” includes approximately 30 minutes of extended footage never before seen in theaters! From director Zack Snyder comes “Batman v Superman: Dawn of Justice,” starring Ben Affleck as Batman/Bruce Wayne and Henry Cavill as Superman/Clark Kent in the characters’ first big-screen pairing. Fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.
Audiobooks
In War & Peace: Harmony through music
Lady Wood
The Immortal Rules
The Immortal Rules by Julie Kagawa, the first book in the Blood of Eden series, has generally received praise for its dark, gritty take on the vampire dystopian genre. Critics highlight the following key aspects:
- Strong Protagonist: The story follows Allison Sekemoto, a street-smart, defiant human-turned-vampire navigating a dangerous world. Critics commend her layered character development and moral struggles, which add depth to the narrative.
- Unique World-Building: Kagawa creates a post-apocalyptic setting where humans live under vampire rule, offering a fresh twist on vampire lore. Critics note the immersive, vividly described world as a standout feature.
- Action-Packed Plot: The book combines fast-paced action with moments of introspection. Critics appreciate its balance of thrilling sequences and thought-provoking themes, such as identity, survival, and humanity.
- Themes and Tone: The dark, dystopian tone, combined with ethical dilemmas and an exploration of power dynamics, has been praised for adding weight to the story.
However, some critics mention that certain tropes, such as a romantic subplot, can feel predictable, and the pacing occasionally drags. Despite these minor criticisms, The Immortal Rules audiobook is widely regarded as an engaging and thought-provoking addition to vampire literature.
Keep Me Singing
You Want It Darker
That’s Christmas To Me
A Pentatonix Christmas
1000 Forms Of Fear
One Love – Bob marley
The lineup for Suicide Squad: The Album, the soundtrack to the highly anticipated Suicide Squad movie, is just as action-packed as the bad guy DC flick due out on Aug. 5. According to a track list posted for pre-orders on iTunes (and confirmed by Atlantic Records), you can expect a mix of new songs, classics and covers from Skrillex and Rick Ross, Twenty One Pilots, Grimes, Eminem, Panic! at the Disco (covering Queen’s “Bohemian Rhapsody”) and Lil Wayne with Wiz Khalifaand Imagine Dragons.
Games
The Sims 4
FIFA 18
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Battle Front 2
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UP
The MC was likable enough, but inconistent, waffling between whiny and focused. Kind of got annoyed with how much he continued to be surprised by everything. I know that is probably realistic of how someone would actually behave there, but that didn’t make it any less annoying to read. He is constantly in fights and sometimes he wins through some skill or by luck, but you never seem to know when it is one or the other. Definitely not worth $9.99, and will not buy the others until the price is reduced.
Toy Story 3
Cars 2
LEGO Jurassic World
MXGP2: The Official Motocross Videogame
EA SPORTS UFC 2
Watch Dogs 2 – PlayStation 4
Explore the birthplace of the tech revolution as Marcus Holloway, a brilliant young hacker who has fallen victim to ctOS 2.0’s predictive algorithms and accused of a crime he did not commit. In Marcus’ quest to shut down ctOS 2.0 for good, hacking is the ultimate weapon. Players can not only hack into the San Francisco Bay Area’s.